Services

Branding & Web Design

Overview

Far From is a platform connecting travellers with UK hosts for authentic, immersive volunteering stays. The brief was to rethink their brand from the ground up and redesign the homepage, creating something warm, grounded, and community-driven without sacrificing a modern, considered edge. The result is a rich visual identity built around a palette of golden amber, deep plum, olive green, and terracotta — earthy but elevated. Hand-drawn icons speak to the brand's core values of community, connection, nature, and creativity, while a sharp typographic system nods to movement and travel. The wordmark takes this further, with the 'A' subtly shaped to suggest both a rooftop and a forward-pointing arrow, a quiet nod to hosting, home, and the journey ahead.